About us

Philosophy and History of the SIRUI brand
From development through to the finished product, SIRUI strive to deliver the ultimate in manufacturing excellence our philosophy is to serve both Photo enthusiasts and Professionals alike delivering outstanding products regardless of the task in hand.

The SIRUI photo equipment company was founded in 2001. Continually striving to improve in areas such as ​​tooling and precision machining, whilst working in collaboration with a highly motivated and trained design and engineering team SIRUI meets the high quality standards that photographers and videographers expect from high end camera supports.

In 2007, SIRUI achieved ISO9001/ISO14001 certification for quality and environmental  management, meaning that not only do we manufacture products to the highest quality but we also care about the environment whilst doing so. As a result of our high level of commitment in terms Quality and performance SIRUI has become one of the most popular and most aspiring Brands in China.

SIRUI products are manufactured to the highest standards taking care with exacting precision using high quality materials in our state of the art work shops, we always embrace new ideas and concepts helping us to develop innovative products for the ever changing market.

SIRUI has set itself the objective of not only maintaining our high standards but to strive to increase our standards where possible. We have such confidence in our range that every SIRUI product comes as standard with a 6 year warranty from the date of purchase.

SIRUI has been sold in Germany since 2011, (as well as other parts of Europe), it did not take long for SIRUI to establish itself as a major tripod brand in the German market winning various awards in group tests, the German Photo Magazines recognized the superb build quality and ingenuity of the range and awarded us many accolades in group tests against some of the most renowned brands in the market.